MORE ON MEASURING PRODUCTIVITY

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After reading last Thursday’s blog How do you measure the productivity of all areas in an office? by one of my fellow consultants at Silkin Management Group, Bill Hickey, I thought I would carry on the theme he started and add my own insight to this subject.

I can’t emphasize enough how important statistical monitoring is to the management of a practice. As clearly elucidated in yesterday’s blog, without proper metrics, you can’t really see what is going on throughout the business side of a practice.

The first question you might ask yourself is how one determines what the correct monitoring statistic is for an area or job position. The answer to that is something more basic, and that is determining what the actual product is that should be produced by that position or area.

In sales this is usually easy to see. For example, the product of a car salesman is a sold car and his statistic would simply be the number of cars sold.

That one is easy. But what about a receptionist in a health care office? What’s her product? And what statistic measures that?

Here are some ideas you can use for this position in terms of product and statistic for a receptionist:

  • Product: A patient who arrives at the agreed upon time
  • Statistic: Percent of patients kept to schedule
  • Product: Sufficiently full appointment book to keep the office at or above its needed production target.
  • Statistic: Percent of the appointment book filled

I hope this example gives you an idea on how this basic management tool works. If you want to properly manage your practice, you must be able to easily see the productivity in any area or job position and not operate on “feel” or “how it seems”.

Please note: this does not mean that you take the important human element out of your practice. I’ve heard people say that watching statistics takes the “humanity” out of a practice. These are not mutually exclusive activities! The “human element” is more important than anything else as it is people, working together as a team in a mutually created enjoyable work place that makes a practice a fun, pleasant and productive place to work. But, at the same time, you must also be able to logically see how the productivity of each area and job position of a practice is doing or you won’t be able to manage the practice as a whole and take care of your staff.

Letting a staff member flounder around, not really knowing how they are doing, is not a fair way to treat any staff member. Neither is letting a poorly producing staff member attack in subtle or not so subtle ways a good producing staff member. Having a proper statistical monitoring system in place takes helps your staff know how they are doing and protects the good producers. That makes a happy and productive place to work.

At Silkin Management Group, we have researched and worked out nearly every product and statistic in a health care practice and, where we haven’t, we know exactly how to figure them out. If you are interested in more information about how to do this, contact us at info@silkinmanagementgroup.com or visit our website at silkinmanagementgroup.com. View our other blog at practicemanagementblog.com

Eric Korb
Technical Director



A SIMPLE WAY TO FIND OUT ABOUT INCREASES AND DECREASES IN NEW PATIENTS

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One of the key areas that I work with our clients on at Silkin Management Group is how to, inexpensively market for new patients. Internal marketing is always the best avenue to begin with as it produces the most cost effective return, which is of utmost importance in managing a practice.

Here’s a tip that you can use and that I pass along to all of the clients I consult with at Silkin: do a simple survey with all new patients that come in to find out what brought them to your practice. This can be done as part of their new patient intake forms or verbally done by the receptionist or any other designated staff member.

At Silkin Management Group, we have a variety of pre-prepared surveys for our clients to use, but here are some areas to find out about that you can use to create your own survey.

  • If you were referred, who referred you and what did they say that interested you in our office?
  • If you responded to an ad, which one did you see? What about it attracted you?
  • If you responded to our website, how did you locate it and what about it interested you?

There are many more areas you can check and that we teach our clients at Silkin Management Group to look into, but if you check the above areas you’ll be off to a good start.

Also, you should review the surveys and compare them with any time coincident rise or dip in new patient numbers and you might find something may have changed about your marketing efforts and you can then either reinforce it or fix it.

I hope this advice helps anyone reading this blog site. It has helped many of my clients I’ve consulted over the years at Silkin.

If you’d like to find out more about Silkin Management Group,

Visit our website at:
silkinmanagementgroup.com

You can also email us at:
info@silkinmanagementgroup.com

Read our other blog at: practicemanagementblog.com

Gary Crawshaw
Consultant
Silkin Management Group



THE LACK OF BUSINESS OWNERS IN CONGRESS How Does That Affect Health Care Legislation?

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I write some blogs from my job as a consultant at Silkin Management Group and, in doing so, I attempt to stay versed on matters that are both very timely and ones that can affect my clients.

The most timely issue of our day seems to be the various pieces of legislation being worked on regarding health care reform. In fact several of Silkin Management Group’s blog sites have articles on them about this important matter than affects all of us, whether Silkin clients or not.

In a blog article posted on November 10, written by Larry Silver, Silkin Management Group’s president, (the article can be found here: Health Care Bill and Small Business, he conjectured that most lawmakers had “never run a business themselves…” nor had to deal with all the issues that go along with running a business, especially during lean times.

Interestingly enough, I ran across the following New York Times article that supported his conjecture: Entrepreneurs in Congress Say No to Health Care Reform.

This article points out that only 11 members of Congress, whether Republican or Democrat, were recent business owners/entrepreneurs. 8 of them voted against the House bill, and only 3 voted for it. I think that lends further credence to what Mr. Silver was discussing about our legislators having little or no reality on what it takes to run a small business and how the proposed legislation could adversely affect these businesses. I think the facts that less than 10% of our legislators are business owners and 73% of the legislators who are business owners voted against the House bill, despite party affiliation, makes a strong statement paralleling the opinion outlined in Mr. Silver’s blog.

Anyone who is a business owner should take action and express your viewpoint and concern to your Congressperson and Senators so that they get some reality from business owners on this as well.

I invite your feedback on any of this through our comments link below this blog.
Also feel free to visit our website: silkinmanagementgroup.com
or email us at: info@silkinmanagementgroup.com

Bill Hickey, Management Consultant for Silkin Management Group.

Visit our other blog at practicemanagementblog.com



Types of Employees

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In my job as a consultant at Silkin Management Group I often get asked by my clients about the advantages and disadvantages of different classifications of employees. And, during these tough economic times where some businesses are letting people go and some are just hiring part time, knowing these different classifications is important to anyone who is looking at hiring someone new.

Hiring the right people is a key activity that we help our Silkin clients with. We have many proven successful actions on recruiting, screening and hiring. Knowing how to do this properly is a very important management tool to have as it cuts down on employee turnover and increases efficiency in any office.

I ran across the following article Ready to hire? You have many employee options which I thought was a great summation and clarification of the three key types of personnel you can have: regular full time staff, part time staff and independent contractors. Each has its own rules and regulations, advantages and disadvantages. This article provides valuable information to anyone interested (whether you are a Silkin Management Group client or not) in the relevant differences between these personnel classifications I hope you find it helpful and useful.

If you’d like help with any employee situation, especially how to hire the right people, feel free to contact us!

Gary Crawshaw
Consultant
Silkin Management Group

Email:
Website:
www.silkinmanagementgroup.com

Visit our other blogsite at:
practicemanagementblog.com