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At Silkin Management Group, we try to teach our clients the most cost effective means of marketing for new patients. A great deal of money can be spent on marketing efforts with little or no return which can leave a bad taste in ones mouth about marketing. When this happens, doctors often give up on [...]



]]> At Silkin Management Group, we try to teach our clients the most cost effective means of marketing for new patients. A great deal of money can be spent on marketing efforts with little or no return which can leave a bad taste in ones mouth about marketing. When this happens, doctors often give up on doing any type of marketing and hope that new patients/clients just walk in the door. Wasting money on ineffective marketing and/or giving up on doing any type of marketing are not solutions that will result in an expanding practice. A missing ingredient here is often the use of a simple but vital marketing tool called “surveying”.

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