One of the key areas that I work with our clients on at Silkin Management Group is how to, inexpensively market for new patients. Internal marketing is always the best avenue to begin with as it produces the most cost effective return, which is of utmost importance in managing a practice.

Here’s a tip that you can use and that I pass along to all of the clients I consult with at Silkin: do a simple survey with all new patients that come in to find out what brought them to your practice. This can be done as part of their new patient intake forms or verbally done by the receptionist or any other designated staff member.

At Silkin Management Group, we have a variety of pre-prepared surveys for our clients to use, but here are some areas to find out about that you can use to create your own survey.

• If you were referred, who referred you and what did they say that interested you in our office?
• If you responded to an ad, which one did you see? What about it attracted you?
• If you responded to our website, how did you locate it and what about it interested you?

There are many more areas you can check and that we teach our clients at Silkin Management Group to look into, but if you check the above areas you’ll be off to a good start.

Also, you should review the surveys and compare them with any time coincident rise or dip in new patient numbers and you might find something may have changed about your marketing efforts and you can then either reinforce it or fix it.

I hope this advice helps anyone reading this blog site. It has helped many of my clients I’ve consulted over the years at Silkin.

If you’d like to find out more about Silkin Management Group,

Visit our website at:
silkinmanagementgroup.com

You can also email us at:
info@silkinmanagementgroup.com

Read our other blog at: practicemanagementblog.com

Gary Crawshaw
Consultant
Silkin Management Group