Part 2

We have presented many marketing tips on our various Silkin Management Group blog sites simply because our clients and potential clients are always interested in learning more about marketing.

In today’s world, marketing strategy must include the internet if you want to be effective. Silkin clients often ask us about the best way to go about this. Although we are not internet technical experts, we do know marketing technology and we do work with people who know their stuff about using that technology on the internet. To that end we are presenting 3 articles that we think Silkin Management Group clients and anyone else reading our blog sites will find useful in learning more about this area. You can find the first article by linking here: Silkin Management Group.

Today’s article will cover some points to keep in mind regarding your presence on line.
Make sure you have the following points in relative to your website and on line activities:

1. Your web site address is on all print materials.
2. Your web site address is on all promotional materials.
3. Your office name and/or your name is listed in all appropriate “industry specific” web sites (i.e. lists of veterinarians, dentists, optometrists, etc.).
4. Your office name and/or your name is set up in Google Places (used to be Google Local) so they show up properly in Google Maps

As mentioned in Part 1, you will likely need to hire a professional to help you with these technical areas but, if you keep the above points in mind, you will be able to get the type of help you need and better understand what to ask for.

Silkin Management Group has helped nearly 4000 private practices with successful marketing techniques for nearly 30 years to great results. If you’d like to find out more about Silkin Management Group, visit our website at http://www.silkinmanagementgroup.com.

Gary Crawshaw
Silkin Management Group Consultant